A frequent question for those who start studying and understanding digital marketing is the difference between these two terms: SEO & SEM.
If by chance that first term refers you to the CEO of a company, forget it, because what we are going to talk about in this post is Search Engine Optimization, not Chief Executive Officer (CEO).
SEO and SEM are techniques well known and used in the world of digital marketing and on websites, but it is important to understand what each one of them means and especially what the connection between them is. So come on.
SEO – Search Engine Optimization
When we create a website it is important to ensure that it appears on search engines, such as Google, Bing, Yahoo and others, according to the keywords that the public has researched on a particular subject that is related to what I am offering on that website.
The job of SEO is basically to help a website achieve better ranking in search engine results organically, that is, naturally, without being paid. This way your company will have more views, relevance and receive more traffic from the audience you want to reach.
If you want to know more about SEO and how it can help to leverage your online business, click here that we have perfect content for you.
SEM – Search Engine Marketing
SEM is a broader term than SEO. It is a set of digital marketing strategies that acts through search engines and aims to promote a website on the results pages of a search engine. SEM strategies can be divided into two categories:
1) The natural search or organic results, which is where the SEO acts;
2) And paid search, which are sponsored links.
In other words, SEM acts on search engines, which have two types of results when a search is performed, the organic search results and the paid results. Therefore, it acts with specific strategies in each type of result.
Both techniques aim to ensure that your website appears in the search results, so that it is always among the first website suggestions on a given subject. They are tools that can be worked organically or paid to get more traffic and visualization on your website through a position in the search ranking.
Many people think that to get a good result in search engines, it is necessary to invest a lot of money in the campaign, in fact investing in sponsors is important, but the most essential to give good results is to have a good strategy and knowledge of these tools and the analysis criteria Of google. For these techniques to be effective and successful, it is also necessary that the development of your website and its contents are aligned with the SEO strategy.
Therefore, if you are thinking of investing more in SEO and SEM in your online store, look for an experienced team in the market, which has successful cases, as this will guarantee you quality and efficiency in what you need.
And by the way, we are specialized in this subject. Meet our services.